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Reebok recently underwent a massive reorganization and nobody could have predicted that the relaunch of this fading brand would go so well. Although Reebok now finds itself under the wings of another giant, Adidas, it produces and presents its products with an altogether different style. The success of Reebok’s new image and strategy can be largely attributed to a relatively new sport - crossfit. Also critical has been the absolutely unprecedented, exclusive contract with American UFC - MMA; this has allowed Reebok to overtake other brands trying to make a name for themselves in combat sports. Reebok products are worn today by superstars such as RONDA ROUSEY, CONOR MCGREGOR, JOSE ALDO, LYOTO MACHIDA and many others.